Towstars Greyhound Syndicate
Towstars needed a re-branding following the closure of Towcester Racecourse back in 2018.
Jonathan Newman, founder of Towstars approached SRG to complete the task with the addition of a new website.
The original Towstar branding followed the colour-way of the course. Green and gold.
The new Towstar branding follows a Navy Blue & Gold colour-way, more instantly recognisable than the previous logo.
The introduction of a 'call-to-action' in "Become A Towstar" encourages contact and share sales.
The Towstars website underwent a complete re-design within the new branding guidelines. A large focus was put on the racing team, syndicate trainers, and a focus on welfare and homing of retired greyhounds.