Greyhound Trust Skegness
We were tasked with following Greyhound Trust branding guidelines to create and manage both a new website and social media platforms for their new Skegness branch.
As you can see from the home-page screenshot, the branding is instantly recognisable using their lime-green and grey colourway.
We put a large focus on imagery and content throughout the website including an 'Our Greyhounds' page to highlight all greyhounds available for adoption, as well as already homed greyhounds. Also included is a blog from written and image content to improve SEO.
With no social advertising budget, we have to rely on organic reach. By using shareable content and building a community on both Facebook and Instagram, Greyhound Trust Skegness are now reaching over 25,000 users on a monthly basis.
One specific example is a 'viral' post that saw an organic reach exceeding 9,000 viewers with a 22% engagement rate.